The redemption of a gift card is a multi-step process. Each step must be completed in the exact order described below:

Step 1: Create a account. If you do not already have one, you must create a account. You can create an account here:

Step 2: Redeem your gift card into to account. Please note that this redemption turns your gift card into Store Credit in your account. Also, redeeming your card makes the redemption code invalid afterward. You do not ever enter this code again.

To redeem your Bookshop gift card, please go to and scroll down to the section that reads "Already have a gift card?"

Enter your code and click "REDEEM." (If you are not already logged in, the system will prompt you to log in or create an account at this point.)

Once you click "REDEEM" you should be redirected to your Bookshop account page where you will see the following message:

Step 3: Log into your account and begin shopping while logged in.

Step 4: When done shopping, begin Checkout. After choosing your shipping option, the Payment portion of the order will be accessible. If you have a saved credit card, it will be visible to choose in the payment section. Also, you should see the gift card redemption credit under "Gift cards & Balances" as a checkbox. If you'd like to use your gift card/store credit toward the total of the order, you'll need to check the checkbox in order to apply that credit to your cart total.

Your Order Summary box should look something like this:

Step 5: Once you've clicked "Confirm Payment Method, you'll notice that the gift card credit will have been applied to your order total, listed as Store Credit, so you may then place the order, utilizing your gift card credit!

***NOTE: You will NOT be able to complete the order with Google/Apple pay if you've chosen to apply gift credit to an order.

If you're having trouble redeeming your gift card, please contact us and we will help!