Bookshop supports indies in two ways: 10% of regular sales on Bookshop.org are added to an earnings pool that is evenly divided and distributed to independent bookstores every six months.
Stores who are Bookshop affiliates, who sell books online using Bookshop (by sharing links their Bookshop link on social media, email newsletters, or on their websites) earn 30% of the cover price on any sales they generate, without having to do the work of keeping inventory, picking, packing, shipping or handling complaints and returns. (30% of the cover price is the entire profit margin - Bookshop doesn’t earn money off bookstore sales, all profits go to the store.)
Bookstores do need to be ABA members and have a physical location bookstore (cannot be online or events only) in order to qualify for the bookstore affiliate program on Bookshop. All online or events only booksellers are very welcome to join our 10% media affiliate program on Bookshop.org.