The 10% profit-share pool is composed of 10% of all non-bookstore-affiliate sales on Bookshop. For example, if a customer were to purchase a book through The New York Times on Bookshop, 10% of that sale will automatically go to the profit-share pool. The pool is open to any ABA member bookstore (given they have a physical-location bookstore). The profits for the 10% pool are split every six months and distributed via check, ACH transfer, or Stripe.